I was surprised when recently asked about the keys to making money in the fitness industry. I never really thought about it much – I don’t know if there are any real secrets to putting out a good product, service or idea other than having a good product, service or idea. I know there are marketing classes and groups you can join to help your ideas reach the masses. I know there is sales copy that can convince people to buy your product, keywords, Google search functions, YouTube, Facebook, etc. I’m not sure what some of these things are or really how to use all of them. I’m not a business person and never claimed to be.
I do know that if you want to be part of this industry you will struggle for a long time. Success does not come over night nor should it. Your primary goal when you started training was to make yourself better; to achieve a higher level than your gym-going buddies. To be stronger, faster, look better, be better at a sport. You wanted to throw farther, hear the plates rattle and do something extraordinary. To quote the band White Zombie, “More human than human.”
When you started training your primary focus shouldn't have been to make money. Or even when you began sharing your thoughts and ideas with others, it shouldn't have been for financial gain. It should be about sharing your passion with others. Find what you love and are passionate about – don’t worry what is in vogue or what you think people really want. When you cater to what people want and NOT what you love, it will show. You may love powerlifting, strength sports, Highland games, mobility/corrective exercises, diet, crazy conditioning or sports training.
Whatever it is, DO IT. Train it diligently, work on it, form it, make it your own. Read about it, dissect it, listen to it and take notes. Trade ideas with others and learn from those that you may not agree with. While you can technically have the perfect marketing page and all “correct” ad copy, in the end you had better love and believe in what you are selling to the public. People can sense a salesman a mile away so it's best that your smile and handshake are real, even if not dressed in the most fashionable attire.Shop:
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