Before we start with the simple process, let me define the Kroc Row. Named after everyone’s favorite Polish American Powerlifter, Matt Kroczaleski, the Kroc Row has quickly become a staple exercise in many lifting circles. In its infancy this exercise was simply a single set of high rep dumbbell rows with the heaviest weight possible. Matt did this because of necessity – the dumbbells he had access weren’t heavy enough to perform the requisite “10-12” reps that is often prescribed. To combat this, he just did a ton of reps with the heaviest dumbbell available. Initially done to build his upper back for his bench press, this exercise also gave him great deadlift lockout strength as well as grip strength.
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